As an avid Jetskier who grew up along the Lake Michigan shoreline, Ryan Fogg had a chance to see the problems that plague personal watercraft owners. Where Jetskis once were relatively light and mobile, easily moved by one person, the machines increasingly were sitting idle because they were too heavy.
As consumer demand drove the industry to build lager machines, upsizing them for one-person capacity to two persons and then to three, the problems seemed to get worse. Manufacturers also shifted to four-stroke motors in order to meet environmental standards. The shift added weight yet again.
Seeing the need for a solution, Shoreline Manufacturing, LLC began in February 2006. Located in Holland, MI, Shoreline specializes in producing the Beach Rover. However, Shoreline is not limited to one product, with design, engineering and manufacturing capabilities, they do all types of custom fabrication.
The Beach Rover as we know it today was not Fogg's first design. Working with his father, Michael, they designed an electric powered submersible that could power itself in and out of the water. The trailer, called the Jetvette, had a few design flaws that prohibited its retail sale, primarily cost. Utilizing knowledge learned, Fogg designed what is known today as the Beach Rover.
